Lance has more than two decades of experience in the animal protein industry, gaining recognition regionally and globally for his forward-looking thought leadership. Lance spent 12 years at CattleFax, where he began as a market analyst in 2011. He served as the company's Manager of Research, Analysis and Data from 2016 to 2021, and most recently was the Director of Research and Protein Market Analysis. Before joining CattleFax, Lance worked at Certified Angus Beef for eight years, guiding the company's industry information, marketing and supply development efforts. His entire career has been focused on serving the food and agribusiness industry, with the majority dedicated to agribusiness and animal protein industry research. Lance was raised on a commercial cow-calf, backgrounding and diversified crop farm in northwest Kansas, and served as a Kansas FFA State officer. He has served as the Chair of the National Cattlemen's Beef Association Young Producer's Council and received numerous industry scholarships and awards during his undergraduate and graduate school experience. He holds an M.S. in agricultural economics and a B.S. in agricultural communications from Kansas State University.