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Bruce Cobb
EVP, Production,
CERTIFIED ANGUS BEEF
As executive vice president of production, Bruce brings the mindset of a retailer, international trader, producer and consumer to the table. He oversees the packing, producer communications and supply development divisions, working to ensure the supply of the brand. He grew up on a West Texas farm, and brings diverse experience to his role, ranging from the San Antonio Livestock Show and Rodeo and the Texas Beef Council to Daymon Worldwide and Consolidated Beef Producers. Bruce likes the challenge of engaging consumers in a way that makes a positive difference to cow-calf producers, feeders and stockers.
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