BJ is the Chief Operating Officer for Prime Pursuits. He is a pragmatic optimist that is working to advance the customer's ability to have access to the most nutritious and delicious Angus beef through customer-driven, vertically aligned supply chain in partnership with Walmart. Steadfast in his commitment to building trust and credibility through an aligned supply chain, BJ leads a purpose-driven team working to advance initiatives around traceability, transparency, predictability and community. BJ's unique background from being raised in the Texas Panhandle to starting his career in merger and acquisition due diligence to over 15 years in the cattle industry, gives him a unique perspective and understanding of a multitude of industries but also an appreciation for the complexity that exists within production agriculture. Being a CPA, it is hard for him to not appreciate the analytical side of business and data. With the development of a pioneering and innovative technology called Prime Intelligence, Prime Pursuits is allowing all stakeholders in the supply chain to have access to real-time, actionable data - driving understanding for future strategic initiatives while delivering data-driven decisions in day-to-day operations. Our work improves the life of the American Rancher and benefits the American Consumer by providing access to McClaren Farms' fine Angus beef in 565 Walmart stores across the Southeastern US.