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Opening Plenary // Redefining Protein Value: Capitalizing on Consumer Demand for Protein-Dense and Ethical Brands
- As demand for animal protein rises globally, driven by population, high-protein diets, and GLP-1 use, what innovations are livestock producers adopting to capture this demand, enhance long-term value and better communicate nutritional quality?
- Is growing livestock value driving more investment in precision animal health and nutrition? How can producers use health and nutrition data to differentiate protein products in a crowded market?
- Strong demand and historically low US cattle inventories have pushed beef prices to record highs. When is herd rebuilding expected, and when might prices ease?
- Which claims - such as welfare, regenerative, carbon-neutral, or antibiotic stewardship -command the highest premiums, and how can producers and retailers align on consistent messaging across the supply chain? How can precision livestock farming (PLF) technologies verify welfare and sustainability claims to boost product value?
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